PiddeG

A new restaurant serving Turkish/Mediterranean cuisine — with dishes like Pide and Lahmacun unfamiliar to most Americans — needed a brand identity that stood apart. The owners wanted to avoid the cliché of Turkish grills that often rely on red color palettes and kebab imagery. Their restaurant had a modern, Bauhaus-inspired interior with bold emerald green, and they wanted a brand identity that felt just as fresh and contemporary.

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