I’m Julia Pauels, founder of PauelsKreative.

I specialize in developing strong, strategic brands for new businesses — building identities that are clear, scalable, and designed to grow with you. From logo systems to visual direction and foundational brand assets, I help turn early ideas into cohesive, professional brands ready for the real world.

With over two decades of experience in creative leadership and design, I’ve led projects across print, digital, and environmental platforms, always with a focus on clarity, hierarchy, and long-term usability.

In addition to brand development, I partner with nonprofits and fast-moving agencies that need dependable senior-level creative support. When teams are stretched or in transition, I step in to provide structure, polish, and reliable execution without adding complexity.

Whether launching a new brand or elevating existing materials, my approach is strategic, collaborative, and detail-driven. Design that not only looks strong, but works hard.